Run Dem Crew
Developing RDC’s Brand Identity

A street-inspired brand and event space for an urban running community.

Run Dem Crew (RDC) is an urban running community for creative people who want to run with company and get involved in community projects. We worked with RDC’s founder – producer and poet Charlie Dark – to design the club’s Shoreditch HQ.

To create a street feel, we took Charlie’s running poems and used them to produce content for the fly posters layered across the walls.

Branded packing crates functioned as seats and doubled up as storage.

To help members plan routes we printed maps onto magnetic whiteboards. We also designed a series of reflective stickers for them to lay claim to the streets as they run.