Nike x OFF-WHITE Retail Activation
19th February 2018
As a result of our work on “OFF-CAMPUS”, the London event which launched Nike’s collaboration with Virgil Abloh’s OFF-WHITE, we were asked to adapt our design directive to a city-wide release of the collection.
We’ve developed and produced retail-ready versions of our creative to be used in some of the city’s biggest streetwear stores – Patta, Dover Street Market, Sneakersnstuff, and Offspring’s outlet at Selfridges – as well as a complete spatial design for a London pop-up by esteemed online menswear retailer END.
Each display pays tribute to the development of the shoes through the use of original films created by Abloh as well as aesthetic elements taken from the shoes themselves, including exposed surfaces and industrial materials.