All The Stories Are True

6th February 2019

We’re pleased to reveal some exciting work we’ve produced for Converse and the ‘All The Stories Are True’ campaign.

The initial campaign launched in 2018 featuring a host of stories from celebrities and ambassadors to students, skaters and musicians sharing true stories that feature the iconic Chuck Taylor shoe.

Building on the campaign, our New York office were challenged to find ways to create a closer connection for chuck fans to see, hear and tell their own stories. Using the stories created for the main campaign to encourage fans to share their own Chuck tales.

The team developed a toolkit of concepts for local markets to support in store and mall activations. We offered fans different ways to be part of the story, with regions given guidelines on how to install everything from changing room sound booths for fans to record their own stories, in-store audio stations to hear stories from others, to innovative window displays built from story imagery.

The stories collected could also be heard in an All The Stories Are True confessional booth set up in mall locations to take the stories to the masses. The booth stories also sat alongside real life confessor sessions where where fans could share their own stories with local heroes, musicians and artists one to one.

The work can be seen globally. In Europe, the Middle East, Africa, Southeast Asia, India, Australia and Latin America.